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Why is PR so powerful?
PR (Public Relations) shapes public perception, builds credibility, and fosters trust between a brand and its audience, enhancing your reputation. Having that ‘as seen in’ logo on your website from a reputable publication can be the difference between making a sale / booking and not.
PR helps with SEO by generating high-quality backlinks from reputable media outlets and driving referral traffic to your website, which can improve search engine rankings and visibility.
Unlike advertising, which is paid and often perceived as biased, PR focuses on creating authentic, organic communication that influences opinions through storytelling and media coverage. By leveraging earned media, PR helps build a positive image and reputation, making your brand message more believable and trustworthy.
PR enhances brand visibility and engagement, which is crucial for building brand loyalty and achieving sustained success.
