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Do I need to pay for press coverage?
- Rosie
- Feb 1, 2022
- 1 min read
A question I often hear is ‘Do I need to pay for press coverage?’ The answer is simply, no!
The editorial pages in magazines and newspapers both print and online are absolutely FREE.
This means that you, or your agency/consultant, can pitch your product/service to a journalist and if of interest, they will feature your brand for no cost at all
This is the main difference between PR and advertising. PR is EARNED because your brand was independently chosen and approved by a journalist, rather than you paying to be placed in the advertising section (often in the back pages) of a magazine.
PR gives your brand visibility and credibility!
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