The Relationship Between SEO & PR

PR and SEO work together to enhance a brands online presence. Below are just some of the ways that PR can contribute to SEO;

-Quality backlinks- when you receive digital media coverage with mentions/features that include a link back to your website, it creates high-quality backlinks. Search engines consider backlinks as a signal of credibility and relevance, which positively impact your search engine rankings. 

-Brand mentions- Even if a publication doesn’t link back to your website, brand mentions in reputable publications still have a positive impact on SEO. Search engines recognise these mentions as a sign of authority, credibility and relevance. 

-Reputation- PR is great for managing and building a positive reputation for your brand. Favourable sentiments surrounding your brand can result in heightened organic search activity and more click through rates. Influencing the overall ranking of your website.  

-Influencer collaborations- PR can involve collaborations with influencers. When these influencers mention or link back to your brand, this can also significantly boost your online authority, improving SEO. 

-News- When you share brand news/updates, it’s a great way to peak interest and drive traffic to your website. Search engines favour websites that consistently update their content. 

PR plays a crucial role in long term brand building, alongside your website, branding, marketing and social media efforts. Like everything, a 360 approach is best. By putting your efforts into digital PR and establishing authoritative back links which enhances your brands visibility, you can elevate your online presence and positively impact search engine rankings. 

Want to hear more? Contact me on rosie@rbconsulting.me and we can set up a meeting to discuss your PR goals!